The most effective mobile AD management and distribution experience for Advertisers and Publishers using location-based, contextual intelligence and predictive AI-based targeting technology.
Private AD Exchange AdvantagesWe offer a Private Mobile AD Exchange system in that guarantees Publishers and Brand Advertisers the quality of the inventory by:
Publishers can decide on how the AD Exchange platform operates and how the resulting data, targeting and impressions are captured and ultimately controlled.
Publishers can place controls on the price at which advertising is sold, for instance by setting pricing or CPM floors and thereby protect the pricing of its more premium inventory.
Publishers can proactively sell its ad inventory on a private exchange, rather than the indirect and passive sales to advertisers which arise through open ad exchanges on RTB platforms.
They can offer their inventory (particularly its more premium or exclusive inventory) to a pre-selected set of advertisers, or an agency it has a close relationship with.
Publishers can also control and moderate who is able to purchase via their platform and has full transparency of buyers. Publishers can also set the terms on which advertising is sold on its private exchange, rather than the transaction being subject to the terms of an open exchange which multiple publishers, agencies and advertisers are using.
Publishers can see higher yield from its ad inventory, because programmatic guaranteed transacted through the private AD Exchange API reduces the so-called "ad tech tax" paid to vendors along the way.
The benefits for advertisers is that the Private AD Exchange will consist of premium content that employs location-based and contextual targeting. It is also easier for an advertiser to track transactions and results on a closed exchange which provides a better view on the ad campaigns key performance met.
White Label Private AD Exchange Solution
Ready to turn your advertisement budget into a marketing investment?
